I am a marketer. But it took me years to realize it and admit it to myself. The truth is pretty much everyone is a marketer in one form or another. Who here hasn’t really raved about something? It may have been a product or service. But it could also be about a group or an organization. For example, today I really speak highly of Boy Scouts when I talk about that to others. That is basically verbal marketing. When I suggest to a friend or relative the best product to buy to get rid of head lice that is marketing. Suggesting to a friend what movie he should go and see is quite simply, marketing.
So for years and years I didn’t really understand what marketing was. I even made fun of most advertisements. OK, but the truth is I learned from those advertisements too. And believe me, I am not an “easy sell.” That is probably one thing that makes me unique to the field of marketing. Here is the thing though. I run into lots of problems in life. Some things I am still looking for the solution to. But when I have the knowledge of something that works I like to share it. And that is what marketing is.
Sharing Solutions to Problems
My husband and I have back pain and so do many others. We have a lot of chiropractors in our town. and I would be lying if I said I tried them all. But I have been to a few and the one I go to now is the best one I have been too. How did I learn about them? Believe or not they had good marketing. They may have had the solution to my problem sooner. But it wasn’t until they marketed themselves that I was aware of them.
Marketing is awesome because it is such a flexible “job.” Creating solutions to problems can be fun.
And that is still an option for me. But I am a firm believer in “If it ain’t broke, don’t fix it.” In other words if a need has already been solved, then use that solution. But what if you don’t know about the solution? That is where people like me come in. I am a marketer. And that means I can share my knowledge of the answers many are looking for. Now, don’t take this wrong, I don’t have all the answers to everything. But as a marketer I help “customers” get matched to the right businesses or people that have the products or services they need.
